Cookie notice
What is the cookie notice and why is it necessary?
GDPR
A complete guide to everything you need to know about GDPR
LGPD fines
All about the fines of the General Data Protection Law
Latest updates
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LGPD & COOKIES - ANPD Releases "Guidance on Cookies and Personal Data Protection"
On October 18, 2022, the National Data Protection Authority (ANPD) released the "Guidance on Cookies and Personal Data Protection." Highly anticipated by professionals in the field, this document is of utmost importance as it examines various applicable legal scenarios and establishes the requirements to be observed in the case of cookie usage.
20 Sep 2023
What is a privacy policy?
While it's not exactly breaking news, discussions about privacy policies have been popping up more frequently since the start of GDPR in Europe. And despite it seeming coincidental, it's not!
19 Sep 2023
What are Terms of Use and their importance in the LGPD?
Ignoring Terms of Use and their significance within a website, particularly now with LGPD, is a common mistake that both consumers and website owners frequently commit.
19 Sep 2023
LGPD: An Opportunity for Digital Marketing Agencies!
Have you ever thought that your marketing agency could find a great business opportunity in LGPD? Well, unlike what many think, it brings changes that can accelerate the demand for the services of these companies.
19 Sep 2023
Everything about the Brazilian LGPD - General Data Protection Law.
All the important information about the General Data Protection Law - LGPD: what it is, why it exists, how it works, when it came into force, who it applies to, potential fines, steps for compliance, and its legal principles.
19 Sep 2023
Data Mapping or Data Inventory - a life jacket for the DPO!
With the data mapping we have a clear understanding of the 5 stages that every data goes through in a company.
19 Sep 2023
Why Give Consent on Every Website I Visit?
Have you ever noticed that every time you sign up for a service to access information or register on a website for purchases, you need to give consent? If you're wondering why you have to give consent on every website you visit, you'll find the answer here.
19 Sep 2023
5 Signs Your Website Needs an LGPD Consent Strategy
How does your website handle LGPD? What strategies does it use to comply with the General Data Protection Law? Have you thought about using a cookie notice but don't know if your site has cookies or if it's enough? If you can't answer these questions, be cautious! Your page may be exposed to fines and other sanctions.
18 Sep 2023
Data Protection Officer and LGPD, a Solitary or Teamwork Job?
How do you deal with a profession that didn't even exist a few years ago and is now mandatory in companies? That's precisely the question that arises when we think of the figure of the Data Protection Officer or DPO.
18 Sep 2023
Outsourcing the DPO (DPOaaS), Is It a Good Idea?
The Data Protection Officer, or DPO, is a new position that emerged all over the globe with the new privacy regulations, and more recently at the LGPD. Although it already existed in other international legislations, such as the EU's GDPR, it is still a novelty here since 2020. Along with it comes the possibility of outsourcing, known as DPO as a Service (DPOaaS).
18 Sep 2023
ROPA in LGPD? Get to Know the Records of Processing Activities.
Brazilian LGPD - General Data Protection Law brought with it several acronyms and specific terms. Many of them imported from other countries and legislations. One of them is ROPA (Record Of Processing Activities), adapted in Brazil to Registros das Atividades de Tratamento. An essential document for any DPO, Data Processor.
18 Sep 2023
How to Choose a CMP (Consent Management Platform)?
Using a CMP (Consent Management Platform) is a great way to make efforts to adapt to new privacy regulations like GDPR, LGPD (Lei Geral de Proteção de Dados), and CCPA.
18 Sep 2023
Tips on how to notify users after a change on the Terms of Use.
Terms of Use are quite literally the contract established between you and the company offering that product or service in a digital manner. Therefore, not only their development but also any eventual changes require careful consideration.
12 Sep 2023
We've created a cookie banner plugin.
The WordPress platform powers nearly 450 million websites globally, and it's estimated that 50% of Brazilian websites are on this platform. We are ready to help you, WP lovers!
12 Sep 2023
Responsibilities of a data protection officer.
Drawing an analogy from the world of soccer, we can think of the DPO as the "midfielder" of the team, responsible for connecting the defense and the attack.
12 Sep 2023
What is a CMP (Consent Management Platform)?
A CMP is a tool/platform used to manage the consent of up to millions of users so that a company can use the data of these users for its previously stated purposes.
12 Sep 2023
What is Privacy by Design?
With it, all companies that collect personal data such as email, name, phone number, among others, must be attentive to its guidelines and obligations. With the arrival of new laws, some terms begin to stand out, one of them is Privacy by Design, learn more in this post.
12 Sep 2023
The impact of privacy regulations, like LGPD, GPDR... on Inbound Marketing
Those who do not operate in accordance with LGPD's provisions risk facing penalties ranging from warnings to the suspension of their website, databases, and hefty fines.
12 Sep 2023
GDPR, LGPD, and CCPA: What Are These Laws, Similarities, and Differences
LGPD, GDPR, and CCPA are data privacy regulations. In this article, we discuss their similarities and differences for practical application.
12 Sep 2023
How does a cookie banner operate?
Here is a step-by-step explanation of how consent registration works in AdOpt.
12 Sep 2023
What is the ideal privacy policy for your company?
Is there an ideal and _foolproof_ Privacy Policy? This is one of the most difficult questions to answer nowadays. Especially considering all the jurisprudence already established in Europe with the GDPR, the extensive history of cases, and the numerous tips we see in the market. Not to mention the judicial decisions that are already emerging in Brazil with the LGPD.
12 Sep 2023
What is the difference between cookies, local storage, and session storage?
Despite cookies being more well-known, what is the main difference between cookies and session storage and local storage? Why choose one over the other? This article will help you with these doubts!
12 Sep 2023
The Impact of Cookie Banners on Your E-commerce - LGPD
Having a cookie banner on your brand's website has become indispensable for many. However, for e-commerce websites, it has practically become an obligation to have one. This is because this type of website has a technological composition in which cookies are a structural part. Login flow, items in the shopping cart, recommendation showcases, remarketing... Most of them rely on cookies.
12 Sep 2023
The Differences Between Data Controller and Data Processor - LGPD
Now that we have the data flow within your company, we need to highlight 2 aspects of LGPD that will help you determine the extent of your responsibility in relation to the many points listed in the company. I'm talking about the difference between Data Controller and Data Processor.
12 Sep 2023
Once upon a time, there was a company that got fined. - THE END
Sad, but this story is more real than you think. It all started with a "surprise" fine. Ever imagined everything crumbling around you? All because of a fine, an invoice that came "out of nowhere"? Your bank account, clients, your job, your car loan, marriage...
12 Sep 2023
LGPD for marketing | A practical guideline.
Every day, millions of users generate data on the web, which is used by companies around the globe to improve their offerings. Therefore, in 2018, a law was created to regulate the use of personal data by companies, and this directly impacts digital marketing. We're talking about LGPD.
12 Sep 2023
Key Differences between LGPD and GDPR and the Impact on Internet Cookies
While both regulations share the goal of safeguarding individuals' rights regarding the processing of their personal data, there are some important differences between them. It is crucial to understand these distinctions and their implications, particularly in the context of internet cookies.
12 Sep 2023
How to choose a Cookie Banner for your website
What are the criteria for this choice, and what are the strengths and weaknesses of each option? Well, we're here to help you because this decision needs to be well thought out!
12 Sep 2023
How long can we ignore LGPD?
LGPD is in effect. Despite that, there are still many companies ignoring it, but is that possible? How long can we ignore LGPD?
12 Sep 2023
Fines in LGPD - What are they, amounts, and compliance deadlines
In this article, we will answer all your questions regarding fines under the LGPD (Brazil's General Data Protection Law).
12 Sep 2023
Best practices in tag categorization
It's time to talk about one of the most impactful tasks, both for the company and for the visitors of your websites: tag categorization. But why is it so impactful? What is the relevance of this configuration and how can it affect us? It is precisely because of these common questions we receive from our clients that we have written this article on best practices in tag categorization.
12 Sep 2023
10 Marketing Processes You Should Rethink under the LGPD!
In the end, our goal has never been to predict doom for companies or to be part of the LGPD's Apocalypse Cavalry. But, since we've been in the market for some time, these kinds of issues always catch our attention when we start data mapping and having conversations with colleagues.
12 Sep 2023
Case: AdOpt and NZN Media Group
One of the largest media groups in Latin America, consisting of various content portals in diverse markets, needed a hand with their compliance and consent management.
26 Jun 2023
LGPD and Cookies what do you need to know?
In this article, you will have a great introduction to the topic, as well as various other variations that revolve around the subject: Cookies and LGPD.
16 May 2023
How to delete cookies and cache in Chrome and other browsers?
Tired of the ads from that site you visited following you around? Is your computer running slow when accessing a particular site? Want to delete all cookies from a specific service or site?
15 May 2023
Why are cookie banners everywhere?
Want to understand why there are cookie banners on every website you visit today? This article is for you!
31 May 2022
Understand the meaning of the LGPD for your company
Surely you've already seen the predictions of fines and sanctions, processes. But, what does it mean to your company?
31 May 2022
Understand the legal bases of the LGPD
At the beginning of everything are the legal bases of the LGPD, that is, the legal grounds (legitimate reasons) why companies not only can, but must access customer data in order to do their jobs well.
31 May 2022
