On February 13, 2025, Axeptio, a leader in consent management solutions, announced the acquisition of AdOpt, one of the leading players in the Brazilian market. This strategic move is part of Axeptio's international expansion dynamics, which, after opening a branch in Canada, continues its development in new markets.

With over 216 million inhabitants, Brazil represents a vast market with a growing demand for consent management solutions. LGPD - brazilian data protection law, inspired by the European GDPR, imposes strict obligations on companies in the collection and management of user consent. However, there is still a strategic space for European players to fully meet the expectations of the Brazilian market.

"Rather than create a subsidiary ex nihilo, **we decided to join forces with AdOpt**, a company that shares our values and our desire to become the trusted partner that brings together the interests of users and companies on the web," — Romain Bessuges-Meusy, CEO of Axeptio.

Axeptio, a pioneer in the compliance sector, already helps companies worldwide to comply with key data protection regulations: GDPR (Europe), nFADP (Switzerland), Law 25 (Quebec), and CCPA (California). Thus, entering the Brazilian market was a natural step to help businesses meet the requirements of LGPD.

Founded in the United States in 2021, the company expanded its operations in Brazil starting in 2023, with the opening of a local subsidiary. AdOpt is a consent solution that is currently present on more than 50,000 websites worldwide. Its positioning combines self-service with personalized and humanized support, serving influential clients such as Caixa Econômica, Nike, Reebok, LEGO, CROCS, Ajinomoto, Kipling...

“Joining Axeptio is a fantastic opportunity to amplify our impact and extend our mission **beyond Brazil**. We share the same philosophy: putting users at the center of the consent experience, with **solutions that are both easy to use, friendly and powerful**. Together, we will continue to help businesses create positive consent experiences. ” — Adonis Batista, CEO of AdOpt.

AdOpt is not limited to Brazil: in addition to LGPD, its solution covers the requirements of GDPR, CCPA, and other international regulations in over 30 countries and languages. This global reach makes AdOpt a strategic player for Axeptio, which aims to support the brand’s growth far beyond the Brazilian market.

"In fact, when we arrived in Brazil, we went for a coffee and **the barista immediately recognized the logo on João Bruno’s T-shirt, COO of AdOpt**. This level of brand awareness is rare in our sector and proves that AdOpt has succeeded in creating a strong, identifiable and appreciated brand" — Romain Bessuges-Meusy, CEO of Axeptio.

The partnership between Axeptio and AdOpt is based on a shared vision regarding consent management: meeting the needs of businesses and users to provide an seamless and engaging consent experience. Additionally, both companies share the same perspective: focus on the user and design to make compliance ever more seamless and enjoyable.

"We're entering a maturing phase in the CMP market. In this context, synergies between players make sense, especially geographically. **AdOpt is a local champion in Brazil. Axeptio is a champion in Europe and Canada.** Together, we'll unite our brands around a common vision: to make the web a better place to live, placing at the heart of the user experience the ability and freedom to choose whether or not to share one's data, without it being a burden" — Romain Bessuges-Meusy, CEO of Axeptio.

By partnering with Axeptio, a Google CMP partner (Gold status) and certified by TCF of IAB Europe and IAB Canada, AdOpt will benefit from its expertise and ability to integrate the latest technological innovations, such as Consent Mode v2 and TCF 2.2.

Thanks to this alliance, AdOpt clients will have more flexibility, with the option to access advanced features and a broader range of services offered by Axeptio.

More than a simple acquisition, the alliance between Axeptio and AdOpt represents a commitment to deeply root itself in local ecosystems, leveraging the expertise and reputation of existing players.

By integrating a Brazilian leader into its growth dynamics, Axeptio ensures infrastructures adapted to Brazil's regional specifics, confirming its ability to build sustainable and multi-regional growth. This evolution opens up new opportunities and strategic alliances with companies that share the same vision for the future of the web.

The acquisition of AdOpt by Axeptio has generated significant media attention, highlighting the relevance of this move in strengthening Axeptio's presence in Latin America.

*For example, Exchange Wire's article points out that Axeptio, a leading European CMP and Google Gold Partner, has acquired AdOpt, Brazil’s top consent management platform, strengthening its presence in Latin America. This strategic move merges Axeptio’s global regulatory expertise (GDPR, LGPD, CCPA, etc.) with AdOpt’s deep understanding of the Brazilian market. The acquisition reflects a shared commitment to user-centric, regulation-compliant consent experiences and highlights the growing importance of local integration in global data privacy strategies.

*In Le Mag J&A's article, Axeptio, an European leader in digital consent management, has acquired AdOpt, a prominent Brazilian CMP serving over 50,000 websites, including major brands like Nike and LEGO.

This move strengthens Axeptio’s expansion into Latin America, aligning with Brazil’s stringent LGPD framework. The acquisition merges AdOpt’s local expertise with Axeptio’s global compliance and technology capabilities, aiming to deliver scalable, user-friendly consent solutions. Backed by Joffe & Associés, the deal reflects a shared vision of transparent, adaptable consent experiences and reinforces Axeptio’s strategy to localize compliance infrastructure while pursuing international growth.

*According to the news portal Isai, Axeptio, a leading European consent management platform, has raised €3.5 million from ISAI, Evolem, and Ovni Capital to accelerate its international expansion. With over 50,000 websites using its user-centric solution, Axeptio stands out by addressing "consent fatigue" through a transparent, intuitive, and regulation-compliant platform.

The investment will support team growth and global market penetration, reinforcing Axeptio’s mission to make consent a trust-building opportunity rather than a legal burden. Founded in 2017, Axeptio continues to prioritize respectful user experiences while scaling compliance solutions across 40+ countries.