GDPR and Cookies all you need to know

GDPR and Cookies all you need to know

8 months ago
João Bruno Soares
12 minutes

In the fast-paced digital world we live in, cookies are more than just a tasty treat; they play a crucial role in how websites function and user data is collected. If you're a tech-savvy developer (or not), a marketing pro, an entrepreneur, a legal eagle, or a marketing agency owner, understanding the General Data Protection Regulation (GDPR) and its impact on cookies is essential. So, let's break it down, step by step.

What Is GDPR?

The GDPR is a set of data protection laws that were introduced by the European Union (EU) to give individuals more control over their personal data.

The regulation came into force in May, 25th, 2018.

It applies not only to businesses based in the EU but also to those outside the EU that process the data of EU citizens. In a nutshell, it's all about safeguarding user privacy.

Understanding GDPR and Cookies: A Comprehensive Overview

In the digital world, cookies are like tiny digital footprints. Imagine you’re walking on a sandy beach; every step you take leaves a mark behind. Similarly, when you browse the internet, cookies track your steps from one site to another.

Now, why should you care?

Here’s where GDPR comes into play. The General Data Protection Regulation (GDPR) is like a beach cleaner that ensures your footprints aren’t misused or tracked without your permission. It’s not about banning cookies but about giving you control over your digital footprints.

Why GDPR Matters for Your Cookies

GDPR matters because it's all about your privacy.

Before GDPR, websites could use cookies to remember your browsing habits, preferences, and more, often without your explicit consent. It’s like having someone follow you around the beach, noting every step you take, without asking you first.

Since May 25, 2018 GDPR changed the game by insisting that websites must get your permission before they start following you around. This doesn’t stop websites from offering you personalized experiences, but it does mean they have to be clear about what they’re asking from you. It’s like someone asking if they can follow you to help carry your beach bag in exchange for guiding you to the best spots.

For companies, especially those utilizing Consent Management Platforms like AdOpt, GDPR compliance is a crucial step in building trust with their audience. By showing they respect user privacy through clear consent mechanisms, companies are not just avoiding hefty fines but also enhancing their reputation.

Cookies 101

Before diving into the GDPR, let's grasp the basics of cookies. These tiny text files are stored on a user's device when they visit a website. They serve various purposes, from remembering login details to tracking user behavior for analytics. Cookies make the internet a more user-friendly place.

Lean more about: 10 risky processes in your marketing department.

First-Party vs Third-Party Cookies

First-party cookies are like the friends you've personally invited. They're set by the website you're visiting directly and help remember your settings and preferences, making your next visit smoother. For example, they keep items in your shopping cart even if you navigate away from the page.

Third-party cookies, on the other hand, are the plus-ones brought by your friends (other websites). They track your behavior across multiple sites for various reasons, mainly advertising. These are the cookies that show you ads for a pair of shoes you viewed on one site when you're browsing another site.

GDPR puts a spotlight on these guests, especially the plus-ones, because it wants to make sure you're okay with them being there. It emphasizes the need for clear consent before letting them into the party.

Types of Cookies

There are different types of cookies, and not all are created equal in the eyes of the GDPR:

  • Necessary Cookies: These are essential for a website to function correctly. They don't require user consent.

  • Functional Cookies: These enhance user experience but aren't critical. Users should have the option to accept or reject them.

  • Performance Cookies: These collect data on how users interact with a website. Consent is needed.

  • Marketing Cookies: Used for advertising and tracking. Users should have clear options to accept or reject them.

Learn more about: How does a cookie banner work?

Necessary Cookies vs Analytics Cookies

Necessary cookies are like the catering team at your party. They're essential for the event (website) to function correctly, helping with basic functionalities like page navigation and access to secure areas of the website. Under GDPR, these cookies don't require guest approval to be on the premises because the party wouldn't happen without them.

Analytics cookies, however, are more like the photographers capturing moments at the party. They collect data on how guests interact with the site, which pages are visited the most, etc., helping website owners improve user experience. Although useful, GDPR insists that guests (users) should agree to have their experiences recorded and analyzed.

The Exemptions: When Consent Isn't Required

Just as you don't need permission from every guest to let the caterers do their job at your party, GDPR recognizes situations where consent for cookies isn't mandatory. Necessary cookies, as mentioned, fall into this category because they're crucial for the website's basic functionality. It's like having lighting at the party; it's not just expected but essential.

Understanding these distinctions helps website owners navigate GDPR requirements more effectively, ensuring they're hosting a party that's not just fun but also respects everyone's privacy. Tools like AdOpt's Consent Management Platform alow you to set your necessary cookies and manage all access and consent with this categorization, ensuring you websites remain compliant while providing a seamless experience for users.

The Intersection of User Privacy and Digital Tracking

The intersection between user privacy and digital tracking is at the heart of GDPR. In the past, digital tracking was like a crowded beach where everyone’s movements were monitored, often without their knowledge. Now, GDPR ensures that your time on the digital beach is yours to control. You decide who gets to see your footprints and who doesn’t.

Again, having this kind of option seems obvious but it is not. If it wasn't for the new privacy regulations like: GDPR, CCPA, LGPD, PIPEDA, DPDPA, etc… thing wouldn't be so direct.

Remember, digital tracking isn’t inherently bad; it helps websites understand what their visitors like, leading to better content and services. However, GDPR ensures this doesn’t come at the expense of user privacy. It’s about finding the balance between personalized experiences and privacy, ensuring that users are informed and their consent is obtained.

For those navigating these regulations, understanding the balance is key. Websites and online services can still offer personalized experiences, but they must do so transparently and with the user’s consent. This is where tools like AdOpt’s Consent Management Platform come in handy, helping businesses comply with GDPR while respecting users' privacy choices.

In summary, GDPR and cookies are about respect and transparency — respect for user privacy and transparency with the choices individuals make about their online presence. It’s a reminder that in the vast digital ocean, every user has a right to navigate their journey as they see fit, with transparency, control, and consent guiding their way.

Consent Is Key

Under the GDPR, obtaining user consent for cookies is paramount. Visitors to your website must be informed about what cookies you use, why you use them, and given the option to opt in or out. It's all about transparency and giving users control over their data.

Understanding Consent Under GDPR

Consent under GDPR goes beyond merely selecting an option; it requires ensuring that individuals fully grasp the implications of their choice. GDPR mandates that websites transparently explain the purposes behind the use of cookies, thus enabling users to make an informed decision about their data being tracked.

How to Obtain Valid Consent

To achieve valid consent under GDPR, it’s essential to present users with straightforward options clearly: acceptance or decline. This involves providing a succinct and understandable description of the cookies in use, including the types of data they track. The goal is to secure an informed and deliberate choice from the user, rather than an ambiguous acquiescence.

Businesses seeking to simplify this process can leverage tools like AdOpt’s Consent Management Platform, designed to facilitate the management of cookie consents. This ensures that users are well-informed about their choices and that their preferences are duly noted and maintained.

The Role of Transparency in Consent

Transparency in consent is akin to being an open book. It's about making sure that nothing is hidden from view or buried in pages of terms and conditions that no one reads. GDPR mandates that users should be able to understand what they're agreeing to easily — think of it as labeling dishes at a buffet so guests can avoid what they're allergic to.

The Legal Basis for Processing Cookies

At the heart of GDPR compliance is the legal basis for processing cookies, which is essentially the justification for using cookies on your site. There are different types of cookies — some are essential for the website to function (like remembering what’s in your shopping cart), while others track user behavior for advertising. For the essential ones, you don't necessarily need consent; it's like needing a place to sit at the dinner party — it's implied. But for everything else, you need that clear, informed consent.

Remember, the goal of GDPR isn't to stop the use of cookies but to ensure that users have a say in their online privacy. By obtaining valid consent and being transparent, websites can respect user privacy while still offering personalized experiences. AdOpt simplifies this process, making compliance easier for businesses and transparency clearer for users.

Imagine you're planning a road trip through a scenic landscape that has both old, winding paths and new, fast highways. In this journey, the old paths are akin to the ePrivacy Directive, and the new highways represent the GDPR. Both routes guide you through the terrain of digital privacy, but each has its own set of rules for navigating the journey.

Comparing ePrivacy Directive with GDPR

The ePrivacy Directive is like an older path that specifically governs privacy in electronic communications. Think of it as the guidelines for how and when you can send letters and make calls during your road trip. It's been around since 2002 (with updates in 2009), focusing mainly on privacy issues related to cookies, email marketing, and confidentiality.

On the other hand, GDPR, introduced in 2018, is the new highway designed for a broader scope of personal data protection. It’s not just about the communications but also about protecting the information of every individual you might encounter or discuss during your journey. GDPR requires explicit consent for data processing, offers individuals the right to access their data, and the right to be forgotten, among other protections.

While the ePrivacy Directive zooms in on specific aspects of digital communication, GDPR provides a comprehensive framework for all personal data. Using our road trip analogy, if ePrivacy tells you the etiquette of calling or texting someone while on the road, GDPR ensures you respect and protect the personal details of everyone you meet along the way.

The Impact of ePrivacy Regulation on Cookie Consent

The ePrivacy Regulation, set to replace the Directive, is like an upgrade to the old paths, making them more aligned with the GDPR highways. Its main goal is to modernize and unify the rules for electronic communications privacy across the EU. For cookies, this means tightening up consent requirements, making the rules clearer and more uniform across the board.

Under the upcoming ePrivacy Regulation, the way websites handle cookie consent might need to change to ensure a higher standard of user privacy. This can affect everything from how cookie consent banner are designed (think of these as the road signs on your trip) to how businesses collect and manage consent for tracking cookies.

For businesses and websites, staying informed about these changes is crucial for ensuring that their practices remain compliant. Tools like AdOpt’s Consent Management Platform can help navigate these evolving regulations by ensuring that consent mechanisms meet the latest standards, making the journey smoother and more secure for everyone involved.

In essence, navigating through the ePrivacy Directive and GDPR—and preparing for the ePrivacy Regulation—is about understanding and respecting the privacy landscape. It's about making sure that, whether you're on old paths or new highways, you're traveling in a way that respects everyone's privacy and adheres to the rules of the road.

Achieving Cookie Compliance: Practical Steps for Websites

In the journey to make your website a welcoming place for every visitor, ensuring your cookies comply with GDPR is like making sure your home is safe and respectful for all guests. It's not just about following the rules to avoid fines; it's about valuing privacy and building trust. Here are some practical steps to make that happen.

Designing a GDPR-Compliant cookie banner

A cookie banner is the first thing visitors see, kind of like the welcome mat at your front door. To make sure it's inviting and respects visitor choices, it needs to be clear, informative, and user-friendly.

Elements of an Effective Cookie banner

  1. Clarity: Use plain language to explain what cookies are and why you use them. Avoid technical jargon that might confuse people.
  2. Choice: Offer clear options to accept, reject, or manage cookies. It’s like asking guests if they’d prefer tea, coffee, or water.
  3. Visibility: The banner should be easily noticeable without obstructing access to your website’s content. Think of it as hanging a painting on the wall instead of placing it in the middle of the room.
  4. Access to Privacy policy: Include a link to your detailed cookie Privacy policy for those who want to learn more. This is akin to having a brochure on the coffee table that guests can browse if they're curious.

For those seeking a hassle-free way to design and implement such banner, AdOpt’s Consent Management Platform offers customizable solutions that cater to these requirements, ensuring compliance while enhancing user experience.

Implementing a Cookie policy

A cookie Privacy policy is your way of telling the story of how and why you use cookies. It’s about being transparent and thorough, ensuring visitors can understand and feel comfortable with your practices.

What to Include in Your Cookie policy

  1. Types of Cookies Used: Just as you would inform guests of the food you serve, list the types of cookies your website uses (e.g., necessary, analytics, marketing.
  2. Purpose of Each Cookie: Explain why each type of cookie is used, be it for website functionality, user experience improvement, or advertising.
  3. Consent and Rejection Process: Clearly describe how visitors can consent to or reject cookie use. It’s like showing guests where the light switches are so they can adjust the lighting to their comfort.
  4. Updates and Changes: Inform users how they will be notified of any changes to your cookie Privacy policy. This keeps everyone on the same page, just as you would update a house guest on any changes to their stay.

Creating a comprehensive cookie Privacy policy might seem daunting, but resources like AdOpt can streamline the process, helping you with the cookie listing and all the necessary details.

By following these practical steps, websites can navigate the complexities of GDPR compliance with confidence, ensuring a respectful and transparent interaction with users regarding cookies.

Cookie Consent and User Privacy: Best Practices

In the world of websites and browsing, cookie Consent isn't just a formality—it's a gesture of respect towards your visitors. It’s about asking nicely if they’re okay with you keeping some information to make their visit better. Let’s talk about how to make this process as smooth and respectful as possible.

Best Practices for Cookie Consent banners

Think of cookie Consent banners like a friendly greeting at the door. You want to make sure it’s polite, informative, and not too intrusive. Here’s how to achieve that:

  1. Be Clear and Concise: Explain what cookies are and why you use them in simple terms. It’s like explaining to a guest why you need their coat at the entrance.
  2. Offer Choices: Allow users to easily accept, reject, or customize their cookie preferences. It’s akin to asking guests if they have any dietary preferences before serving dinner.
  3. Make it Accessible: Ensure that everyone can interact with your banner by following accessibility guidelines. This is like ensuring there’s a clear path to your door for guests with wheelchairs.
  4. Don’t Obstruct Content: Your banner should not prevent users from seeing content unless they make a choice. Imagine blocking the doorway and demanding a decision on whether they want tea or coffee before they can enter.

Managing User Consent Effectively

Once consent is given, it’s crucial to honor and manage it carefully. This includes respecting their choices and making it easy for them to change their minds later.

Tools and Solutions for Consent Management

Managing [Consent](https://goadopt.io/en/blog/gdpr-lgpd-and-ccpa-what-are-these-laws-similarities-and-differences/ doesn’t have to be a headache. There are tools and solutions designed to make this easier, like AdOpt’s Consent Management Platform. These platforms help in several ways:

  • Automating Consent Collection: They handle the process of collecting and storing consent, so you don’t have to do it manually.
  • Easy Consent Update and Withdrawal: They offer users a straightforward way to change their consent preferences at any time.
  • Compliance Documentation: They document Consent in a way that’s compliant with GDPR, so you’re always prepared in case of audits.

By utilizing tools like AdOpt, you can ensure that managing cookie Consent is not only compliant with regulations but also respectful of user privacy. This fosters trust and confidence among your visitors, showing that you value their privacy as much as they do.

In essence, the key to cookie Consent and user privacy is respect: respect for the law, respect for user choices, and respect for personal privacy. By following these best practices and utilizing effective management tools, you can create a more trustworthy and user-friendly online environment.

Steps to GDPR Compliance

So, how can you ensure compliance with the GDPR regarding cookies?

  • Audit Your Cookies: Take stock of the cookies your website uses.

  • Update Your Privacy Policy: Make sure it clearly explains your cookie usage.

  • Implement Cookie Consent: Use a consent management platform like AdOpt to handle user consent effectively.

  • Regularly Review and Update: Stay on top of changes in your cookie usage and adjust consent accordingly.

GDPR and International Business

If you're expanding your business internationally, understanding the GDPR is crucial, even if you're not in the EU. Many countries are adopting similar regulations to protect user data, making GDPR compliance a global best practice.

Comparing GDPR with Other Privacy Laws

Let's delve deeper into the comparison of GDPR (General Data Protection Regulation) with other prominent privacy regulations around the world, namely the LGPD (Lei Geral de Proteção de Dados) from Brazil, CCPA (California Consumer Privacy Act) in the United States, and PIPEDA (Personal Information Protection and Electronic Documents Act) in Canada. These comparisons will shed light on the global privacy landscape and provide practical insights for businesses with a global footprint.

Learn more about privacy policy: What is a Privacy Policy?

GDPR vs. LGPD: A Global Perspective


  • Scope: The GDPR applies to all EU member states and any organization handling EU citizens' data, regardless of where the organization is based.

  • Data Subject Rights: GDPR grants individuals rights like the right to access, rectify, and erase their data, and the right to data portability.

  • Penalties: Fines for non-compliance with GDPR can be substantial, with a maximum penalty of up to €20 million or 4% of the company's global annual revenue, whichever is higher.


  • Scope: LGPD is Brazil's equivalent of the GDPR and applies to all Brazilian organizations and those processing data of Brazilian citizens.

  • Data Subject Rights: LGPD grants rights similar to GDPR, such as data access and deletion, but with a focus on Brazilian-specific nuances.

  • Penalties: Fines under LGPD are significant but generally lower than GDPR, with penalties of up to 2% of a company's revenue.

GDPR vs. CCPA: U.S. Privacy Laws Clash


  • Scope: GDPR applies globally, while its impact on U.S. businesses is indirect but substantial when handling EU data.

  • Data Subject Rights: GDPR offers comprehensive rights to EU citizens, including opting out of data processing.

  • Penalties: GDPR imposes severe penalties for non-compliance, often resulting in significant fines.


  • Scope: CCPA is a California-specific regulation but impacts many U.S. businesses due to California's economic significance.

  • Data Subject Rights: CCPA grants Californian consumers rights like the right to opt out of selling their data and the right to know what personal information is collected.

  • Penalties: CCPA penalties can be hefty, with up to $7,500 per intentional violation.

GDPR vs. PIPEDA: Privacy Rules in the Great White North


  • Scope: GDPR applies globally and extends its reach to Canadian businesses dealing with EU data.

  • Data Subject Rights: GDPR offers robust rights to individuals, including the right to be forgotten and data portability.

  • Penalties: GDPR enforces significant fines for non-compliance.


  • Scope: PIPEDA is Canada's federal privacy law and applies to the private sector, while provinces have their privacy laws as well.

  • Data Subject Rights: PIPEDA grants Canadians rights like the right to access their data and request its correction.

  • Penalties: PIPEDA penalties are relatively modest, with a maximum fine of CAD $100,000.

Key Takeaways for Global Businesses

  • Scope Matters: Understanding the geographical scope of each regulation is crucial to determine if it applies to your business.

  • Data Subject Rights: Recognize the rights granted to individuals under each regulation and ensure compliance.

  • Penalties: Be aware of potential fines and their severity, as non-compliance can be costly.

  • Data Handling: Implement data management practices that align with the strictest regulations applicable to your business, even if indirectly.

  • Legal Expertise: Seek legal counsel with expertise in international privacy laws to navigate the complexities effectively.

By comparing GDPR with LGPD, CCPA, and PIPEDA, businesses can create a comprehensive strategy for global data protection compliance while respecting the unique nuances of each regulation.

GDPR's Influence on Global Privacy Laws

Now, let's go deeper into the influence of the GDPR (General Data Protection Regulation) on global privacy laws by providing practical examples of how it has inspired or influenced similar regulations worldwide, including the LGPD (Lei Geral de Proteção de Dados) in Brazil, CCPA (California Consumer Privacy Act) in the United States, and PIPEDA (Personal Information Protection and Electronic Documents Act) in Canada.

GDPR and the LGPD in Brazil

  • Influence: The GDPR played a pivotal role in inspiring Brazil's LGPD, which came into effect in September 2020. While LGPD has unique aspects tailored to Brazil's legal framework, it draws several parallels from GDPR:

  • Data Subject Rights: Both GDPR and LGPD (Lei Geral de Proteção de Dados) grant individuals rights over their personal data, such as the right to access, rectify, and delete their information.

  • Data Protection Officers (DPOs): GDPR's requirement for DPOs has influenced LGPD's mandate for Data Processing Officers (DPOs), responsible for overseeing data protection compliance within organizations.

  • Consent: Both regulations emphasize informed and explicit user consent for data processing activities.

GDPR and CCPA in the United States

  • Influence: While CCPA is a California-specific regulation, the GDPR's influence can be observed in several areas:

  • Data Subject Rights: CCPA grants Californian consumers rights similar to those under GDPR, including the right to know what personal information is collected and the right to opt out of selling their data.

  • Consumer Privacy Concerns: GDPR's emphasis on consumer privacy set a precedent that contributed to the increasing awareness and demand for data privacy rights in the United States, leading to the enactment of CCPA.

GDPR and PIPEDA in Canada

  • Influence: The GDPR's influence on Canada's PIPEDA can be seen in various ways:

  • Data Subject Rights: PIPEDA was amended to include data subject rights such as the right to access personal information, similar to GDPR.

  • Breach Notification: GDPR's stringent breach notification requirements influenced PIPEDA's updates, making it mandatory for organizations to report data breaches promptly.

  • Consent and Accountability: PIPEDA has incorporated GDPR's emphasis on obtaining explicit consent and data protection accountability.

Global Adoption of GDPR Principles

Countries outside the EU have recognized the value of GDPR's principles, including data protection, transparency, and user consent. Nations like Japan, South Korea, and India have introduced or are considering data protection laws aligned with GDPR standards.

Key Takeaways International Alignment: The GDPR's principles have set an international benchmark for data protection laws, encouraging countries to align their regulations with similar standards.

Global Awareness: GDPR's high-profile introduction and subsequent enforcement have raised awareness about data privacy, leading to greater demand for similar regulations worldwide.

Data Protection Best Practices: Many businesses, even those not directly subject to GDPR, have adopted its best practices for data protection to ensure compliance with various international standards.

The GDPR's global influence underscores the importance of data protection in today's interconnected world and highlights its role in shaping privacy laws beyond European borders. Businesses operating internationally should consider these influences when developing their data protection strategies.

A Peek into GDPR Cookie-Related Fines

Examining GDPR's historical fines reveals a pattern related to improper cookie usage.

1. Google's €50 Million Fine in France

Example: In 2019, France's data protection authority, CNIL, imposed a €50 million fine on Google for a lack of transparency and inadequate consent regarding ad personalization cookies.

Reference: CNIL's Official Statement

Quote: "The amount of the fine takes into account the seriousness of the breaches observed, the fact that Google had essential character services on which the economic model of the company is based, and that the company cooperated with the CNIL."

2. Fine Imposed on H&M in Germany

Example: In Germany, the fashion retailer H&M faced a €35 million fine in 2020 for extensive employee surveillance and the illegal collection of employee data, including through cookies.

Reference: Reuters - Germany fines H&M 35 million euros for data protection breaches

Quote: "This case demonstrates that privacy violations can lead to significant fines, and it highlights the importance of respecting data subjects' rights and obtaining proper consent."

3. Spanish Football League's €250,000 Fine

Example: Spain's La Liga was fined €250,000 in 2019 for utilizing its mobile app to listen for audio signals from users' devices to identify unauthorized broadcasts of football matches.

Reference: TechCrunch: LaLiga fined $280K for soccer app’s privacy-violating spy mode

Quote: "The use of cookies or other tracking technologies must be clearly disclosed to users, and their consent must be obtained. This case underscores the importance of proper user consent."

Lean more about LGPD fines

Keeping Pace with GDPR Updates and Industry Frameworks

The GDPR landscape is in a constant state of evolution, which can have a profound impact on businesses in various sectors. To stay compliant and adapt effectively, especially in the context of the technical personas we address, it's crucial to understand how industry organizations like the Interactive Advertising Bureau (IAB) and the Transparency and Consent Framework (TCF) play a vital role in shaping and interpreting GDPR-related rules.

After all, Developers and IT professionals, Marketing analysts and E-commerce owners are often responsible for the technical implementation of compliance measures.

1. The Role of IAB in GDPR Compliance

The IAB plays a significant role in facilitating GDPR compliance within the digital advertising ecosystem. It offers guidelines and technical specifications that help developers and IT teams ensure that their ad tech solutions align with GDPR requirements. For example, IAB Europe provides the Transparency and Consent Framework (TCF), a standardized approach to obtaining user consent for online advertising activities. Developers can refer to IAB's technical documentation to implement TCF-compliant solutions, including consent management platforms and advertising technology.

2. Understanding TCF for GDPR Compliance

The Transparency and Consent Framework (TCF) is a key component of GDPR compliance in the digital advertising sphere. TCF provides a standardized way to collect and manage user consent for online advertising and tracking activities. Marketing professionals and website administrators should be aware of TCF's technical specifications, which include the integration of consent strings into websites and mobile apps, to ensure proper compliance. TCF also facilitates transparency by allowing users to make granular choices regarding their data.

3. Staying Informed on GDPR Updates

GDPR is not static; it evolves over time to address emerging privacy concerns. CTOs and IT professionals should proactively monitor GDPR updates and regulatory guidance issued by authorities like the European Data Protection Board (EDPB). They should also keep an eye on changes to industry standards and frameworks like TCF. Staying informed about updates is vital for making necessary adjustments to data processing practices and maintaining compliance.

In conclusion, for all the professionals involved in GDPR compliance, understanding the role of industry organizations like IAB and the technical intricacies of frameworks like TCF is essential. This knowledge empowers them to implement compliant solutions, keep up with evolving regulations, and ensure their organizations' adherence to the GDPR's ever-changing landscape.


The GDPR and cookies may seem complex, but they don't have to be a headache. By focusing on transparency, user consent, and staying informed about evolving regulations, you can navigate this digital landscape confidently. Whether you're a developer, marketer, entrepreneur, lawyer, or agency owner, respecting user privacy is a win-win. So, go ahead, embrace GDPR and make cookies (the digital ones) a little sweeter for everyone.

Remember, GDPR compliance and cookie management can be made easier with the right tools. Explore AdOpt and simplify your journey toward a safer, more user-friendly online experience.

FAQ: GDPR and Cookies

Does GDPR allow cookies?

Yes, but GDPR requires websites to clearly inform visitors about cookie use and obtain explicit Consent, needs, need before placing cookies on their devices. Visitors must also be able to manage their cookie preferences anytime.

What are cookies according to GDPR?

Under GDPR, cookies that collect personal data require explicit consent from users before being used. Websites must only collect personal data via cookies after obtaining clear permission for specified purposes.

Is cookie consent a GDPR law?

Yes, GDPR mandates that websites must inform users about cookie usage, explain their purpose in clear terms, and obtain informed consent before storing cookies on users' devices.

What cookies need consent?

Consent is required for cookies used in direct marketing, tracking user behavior across multiple websites, and compiling profiles of users’ interests, habits, and preferences.

How does GDPR affect cookies?

GDPR mandates explicit consent for all cookies, except those necessary for the website's functionality. Consent must be a clear, affirmative act by users opting-in for their data to be collected.

What does GDPR not allow?

GDPR does not apply to deceased individuals, legal persons, or processing by individuals for personal activities unrelated to trade, business, or profession.

How do you reject cookies in GDPR?

Rejecting cookies should be as straightforward as accepting them, with trends moving towards including a “Reject All” button in consent banners for easier user decision-making.

How do you implement GDPR cookies?

Websites must disclose types and purposes of cookies used and obtain visitor consent before setting or reading cookies on devices. It’s crucial to categorize cookies and explain their specific uses.

What happens when cookies are allowed?

Accepting cookies lets websites install scripts on your device that remember your preferences, enabling a personalized experience upon return visits to the site.

Learn more about the new privacy regulations!

Texas TDSPA and cookies all you need to know!


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Have you ever thought that your marketing agency could find a great business opportunity in LGPD? Well, unlike what many think, it brings changes that can accelerate the demand for the services of these companies.

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GDPR Legal Basis: An Introduction

In this article, we'll explore the GDPR foundations and provide practical insights from the basics to more advanced concepts of its legal basis.

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Understand the legal bases of the LGPD

At the beginning of everything are the legal bases of the LGPD, that is, the legal grounds (legitimate reasons) why companies not only can, but must access customer data in order to do their jobs well.

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Best practices in tag categorization

It's time to talk about one of the most impactful tasks, both for the company and for the visitors of your websites: tag categorization. But why is it so impactful? What is the relevance of this configuration and how can it affect us? It is precisely because of these common questions we receive from our clients that we have written this article on best practices in tag categorization.

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What is the difference between cookies, local storage, and session storage?

Despite cookies being more well-known, what is the main difference between cookies and session storage and local storage? Why choose one over the other? This article will help you with these doubts!

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Tips on how to notify users after a change on the Terms of Use.

Terms of Use are quite literally the contract established between you and the company offering that product or service in a digital manner. Therefore, not only their development but also any eventual changes require careful consideration.

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ROPA in LGPD? Get to Know the Records of Processing Activities.

Brazilian LGPD - General Data Protection Law brought with it several acronyms and specific terms. Many of them are imported from other countries and regulations. One of them is ROPA (Record Of Processing Activities), adapted in Brazil to Registros das Atividades de Tratamento. An essential document for any DPO, Data Processor.

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LGPD and Cookies all do you need to know?

In this article, you will have a great introduction to the topic, as well as various other variations that revolve around the subject: Cookies and LGPD.

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What is a CMP (Consent Management Platform)?

A CMP is a tool/platform used to manage the consent of up to millions of users so that a company can use the data of these users for its previously stated purposes.

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Understand the meaning of the LGPD for your company

Surely you've already seen the predictions of fines and sanctions, processes. But, what does it mean to your company?

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10 Marketing Processes You Should Rethink under the LGPD!

In the end, our goal has never been to predict doom for companies or to be part of the LGPD's Apocalypse Cavalry. But, since we've been in the market for some time, these kinds of issues always catch our attention when we start data mapping and having conversations with colleagues.

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