Have you ever noticed that every time you sign up for a service to access information or register on a website for purchases, you need to give consent? If you're wondering why you have to give consent on every website you visit, you'll find the answer here.

Even though this consent is often "automatic" and happens without you thinking about it (which it shouldn't), it is very important. After all, it is a legal requirement that applies to the website and pertains to the security of your data.

Since data is becoming increasingly important and data breaches can cause significant harm, understanding what you're consenting to and what it means is indispensable. So don't miss the opportunity to learn more about this topic!

To understand how consent has become so important regarding data collection and use in the online environment, we need to go back to August 2020. That was the month when the General Data Protection Law (LGPD) came into effect.

It was introduced as a response to the need to protect data shared on websites and collected by web pages, as well as to regulate their processing. Notably, in recent years, massive data breaches of personal information, such as the Facebook breach, have alarmed users.

Therefore, privacy laws like GDPR, LGPD, CCPA have consolidated the notion of consent for data usage. In other words, all websites that use cookies and collect data from their users for any purpose (such as marketing) not only need to inform but also ensure agreement.

This happens when you access a website and need to grant permissions for cookies, for example. Even though cookies are just one form of information collection, they are a good example of consent.

The same thing happens when you access a page where you need to enter personal data. For example, when subscribing to a newsletter and landing pages. Similarly, when registering for a purchase. In these cases, there's always a box that says "I agree to the terms of use and privacy policies, " right?

Know that in all these cases, consent is given for the use of your data. It relates to the company's security and information treatment policies, as well as which data is used, when, how, and for how long.

Of course, there are other legal bases that also ensure the correct use of citizens' data. However, for many, consent ends up being the quickest and most accessible option in their business flow.

### Discover how to adapt your digital marketing to LGPD.

The consent that you might be tired of giving - but shouldn't, as it concerns your security - is important for both websites and you, as well as other visitors and users.

Well then, let's start with the visitors because the preference is theirs! For them, consent is important because it's only through it that the companies behind the websites can use their data. They can use it only within the limits stipulated, both in terms of time and application.

So, if you have the habit of giving consent to websites without carefully reading the terms beforehand, it's time to change that approach! The use of your data is important and relates to your security (including financial security!).

Therefore, it's important to be aware of what you're allowing and what the company's policies are for protection purposes.

In this sense, it's necessary to pay attention to two different text documents: the Terms of Use, regarding the rules of service utilization responsibility and limits of duties and rights; also, the Privacy Policy, which concerns the treatment of information and security details.

On the other hand, the consent you give to websites is also important for them, obviously. After all, this is the only way they can really use the data (within the informed and consented limits) in accordance with LGPD.

Learn more about how the cookie banner work!

Moreover, LGPD imposes significant penalties on those who violate it. In this regard, it can impose warnings as well as fines that can be quite high! It can also lead to restrictions on data collection and the banning of the page.

The vast majority of websites that collect data in some way and use cookies need to obtain consent from their users. There are various types of data collection, ranging from cookies to voluntary information acquisition through page registrations.

In this sense, all pages that use tools for analyzing results and metrics, such as Google Analytics, already have a duty to obtain consent from their visitors for this.

Similarly, landing pages, contact pages with user information disclosure, and other data registration forms will always need policies of agreement regarding data collection and usage.

Especially when, according to the company's business model, other legal bases are weaker in terms of data usage rationale. Thus, consent ends up being an excellent option.

Firstly, one of the methods for obtaining consent is through the Cookie Banner, right on the page.

In this case, the page's opening must clearly inform the use of cookies and allow the visitor to configure their preferences and give their permission. Only after consent, the cookies can be triggered.

### How to configure third-party cookie blocking in AdOpt?

For this purpose, your website can rely on AdOpt. With our tool, your cookie usage policies are always clear to the user. In addition, alongside the banner, you can configure the blocking of third-party cookies, multi-languages and legislations, text customization, positioning, colors, and images.

Have you heard of the ROPA document in LGPD?
It's essential and can help you a lot in your compliance!

The other method of applying consent policies on a website is precisely on pages dedicated to contact forms, landing pages, and site registration. Using those "I have read and accept" checkboxes.

In this case, it is essential that the user has access to the documents that reveal them and that they must allow the use of such information before continuing their online action.

Therefore, always make sure that these notifications halt the process. This way, only data that truly has the visitor's consent is collected.

If you are an AdOpt customer, our technology allows this online form consent collection to be integrated into the platform as a whole. This means that your CRM has another field fueled by visitor consent.

Want to know how? Just chat with us or schedule a presentation conversation here.