Choosing a CMP (Consent Management Platform) is a great way to make efforts to adapt to new privacy regulations like [GDPR, LGPD (Brazilian General Data Protection Law), and CCPA](http://goadopt.io/). This, which is one of the main tools for compliance, can be the solution to avoid the dreaded fines that regulations foresee.
But, for it to really fulfill the promise, the CMP must meet certain requirements, as well as quality in services. So, how do you choose the best option?
You'll find the answer below. We've brought everything you should look for when getting a consent management tool.
Oh, a spoiler: at the end, we'll tell you which one is the best.
CMP stands for Consent Management Platform, in plain English. It's a tool that aims to assist in managing the collection of consents and their use in accordance with the user's authorization.
That's why it becomes even more important in times of LGPD! In addition to helping comply with the law, it's also important for building the website's image, showing how it cares about user privacy.
This platform is capable of managing all the authorizations a visitor gives to a website during their visit. With this, it becomes the database for guiding the brand's actions based on that information. Below, see how to choose one successfully.
First and foremost, it's important that the platform you choose provides rich information. The CMP is not just a cookie banner but a data usage and consent management tool.
Therefore, it's important that it includes other information related to data.
It's not enough to have a cookie banner where the user can give permission for their use. It's also necessary that they can customize which ones they accept to be used by the website and which ones they don't.
In this way, avoid platforms that only offer an "all or nothing" consent option.
Have you investigated how many people access your website from other countries?
Did you know that this will make all the difference when choosing a CMP?
The fact is, when someone accesses a website from another country, the legislation of the visiting country may override that of the website owner's country. In other words, LGPD may be overridden by GDPR if someone accesses a Brazilian website from Europe, for example.
How is that possible? It all depends on the aspect analyzed and which legislation is more "pro-privacy" or "pro-citizen." Thus, a great feature brought by CMPs is the automatic detection of access origin. That is, if someone accesses your website from another country, the collected consent will be 100% adjusted to the visitor's legislation, avoiding any conflicts and increasing your security.
If you're not familiar with the concept of Privacy by Design, this can help you understand these aspects.
The CMP you choose will have access to user data because, in addition to managing consent, it also helps manage the data collected regarding the types of consents they received.
Therefore, it's crucial to know what tools and security strategies this platform uses. In other words, how it ensures data security against leaks.
Ideally, the platform should use data encryption, as well as other types of data security protocols and tools that are essential when it comes to data processing.
The design of your website matters a lot. Therefore, when choosing a CMP platform with a cookie banner, it's important that there is an option to customize it. That is, to match it with your site's design. So, prefer platforms that offer this possibility.
Naturally, the CMP reflects the company's perspective toward visitors. But what's the visitors' perspective toward the company? When we put ourselves in the shoes of a visitor accessing the site, the design's simplicity and lightness speak volumes!
Also, be sure to know the platform's reputation that caught your attention. Analyze the types of websites that use it, for example. Similarly, don't forget to do some research on potential data leaks, for example.
Or, on issues with data security or even platform usability. All of this is important, especially because the CMP becomes an essential figure in complying with LGPD, GDPR, CCPA, POPIA..., the list goes on.
Through it, you can obtain consents and manage them in a way that data will always be used correctly. That is, within the limits of consent given by the data subject.
Is the CMP you're researching known for good customer service? What will happen if you need to talk to them and ask questions? Or if some authority questions the consents collected, will they be on your side?
Now that you know what's relevant when looking for a tool for LGPD, it's time to find out where to find all that support and structure.
The best solution when it comes to a consent management platform is AdOpt! Our tool can manage all the interactions a user has with the site regarding the authorizations they grant.
Furthermore, it features a simple and intuitive cookie banner that's easy to use. In it, you can not only find information about cookie usage but also customize the consents given to the page, as required by the law.
At AdOpt, the cookie banner is adjusted according to the visitor's country, ensuring that the smallest details comply with your site globally.
Additionally, the platform uses cutting-edge technology. With the use of encrypted data, we ensure the security of the information collected. That is, its confidentiality and protection against leaks.
Finally, AdOpt's reputation as a tool for LGPD, GDPR, and CCPA is unquestionable. After all, we're present on highly relevant websites like Exame, Metrópoles, Baixaki, GoPro, TecMundo, and others.
So, don't hesitate to rely on AdOpt when hiring a consent management tool for your visitors and customers. With this, you have all the information organized and secure for data usage in accordance with LGPD.
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