How does your website handle LGPD, CCPA, GDPR...?
What strategies does it use to comply with the LGPD General Data Protection Law? Have you thought about using a cookie banner but don't know if your site has cookies or if it's enough? If you can't answer these questions, be cautious! Your page may be exposed to fines and other sanctions.
Below, check out 5 signs that indicate your strategies either don't exist or aren't working as they should. So keep reading to ensure the necessary compliance of your site with the principles of the law that regulates data consent.
Check out the top 5 signs that your website isn't in compliance with LGPD and then see how to start your adjustment!
This is an undeniable sign that you need to reconsider how you view LGPD. After all, it regulates the use of third-party data.
It requires respect for user privacy and their consent. Therefore, data usage should always be informed. Not only that, but also the purposes to which it is directed, the way it is stored, and the period of use.
So, consider that if you don't know what data you collect, how will you inform the visitor? Furthermore, how will you ensure that the use of this information complies with the limits imposed by the data subject?
These are important questions that indicate that something is not right on your website regarding LGPD and its requirements.
LPs created without control, rich content available for download without accepting terms and policies, mailing lists being shared and passed from campaign to campaign... Be cautious!
I've separated this article for you, in case this is your situation:
Cookies are another type of data that, in principle, should be informed by websites to their visitors. After all, they also capture information about these data subjects and, therefore, fall within the concept of data usage that LGPD addresses.
### To check if your site triggers cookies, access it from a computer and - in Google Chrome, click on the padlock just to the left of the address. It should show exactly which ones and how many there are.
However, many pages fail to see cookies for what they really are: data files and personal information. Therefore, the absence of this communication to your site's visitors is dangerous as it can be a violation of the law.
It's a way to comply with LGPD as it informs the use of this type of file while capturing authorization to use them.
Therefore, they are very important, especially in the time of LGPD! They stand out for their informative content to promote transparency with the data subject.
It is up to the data subject, then, to accept or not the conditions therein. In this sense, it is worth noting that the site may suspend access to some services, for example, due to a lack of acceptance of the rules and conditions. And that is natural since some of them are only possible with the authorization to use certain data.
Either way, these are important documents. But they shouldn't just be there. They should be specific to what the site offers and how it operates. So if you made your terms and policies based on Ctrl C + Ctrl V, pay attention!
It's time to review these documents and rewrite them to make them compatible with the reality of the site. Also, to fill gaps and clarify data usage. Below, I've separated a few more articles for you:
When it comes to data loss, it's time to sound the alarm. Data breaches are a clear sign that your LGPD strategy needs urgent correction or revision.
After all, it should be developed to maintain the confidentiality of data and their use in accordance with the data subject's consent or the legal basis chosen. Also, to ensure the protection of this information.
Data breaches are compromising! They can tarnish the company's reputation and often that of its customers and suppliers as well. Furthermore, the company can be held responsible for them and, as a result, face significant sanctions, including hefty fines.
And it's not just data loss itself. The lack of a clear plan of action in the event of information leaks is also an indication that you urgently need to work on your LGPD strategies. Below are some more articles to help you with this review:
Finally, the last sign that your website needs an LGPD strategy is the absence of the designation of a Data Protection Officer or DPO (Data Protection Officer) for the processing of data on your site.
This figure is a requirement of LGPD and, according to the law, is responsible for controlling and managing data processing. They carry out tasks determined by the Data Controller.
They are also the ones who handle complaints from personal data subjects, provide explanations, and communicate with them. Similarly, they control the entry and exit of consents, so they take the necessary actions to ensure compliance with authorizations. In this article, I explain more about the responsibilities of a Data Protection Officer or DPO in LGPD.
If you have recognized that your site falls into any of the signs above, it's a sign that you should take action to align it with the law. Otherwise, you may face fines and other penalties that could even lead to the suspension of your page's activities.
Not to mention the impact on your brand's image in the eyes of the public, as someone who could care more about data privacy.
So, it's more than time to review your privacy strategies in the face of LGPD. For this, count on AdOpt, which helps you not only organize them but also control the entry and use of data, as well as consents about them.
Want to understand why there are cookie banners on every website you visit today? This article is for you!
What are the criteria for this choice, and what are the strengths and weaknesses of each option? Well, we're here to help you because this decision needs to be well thought out!
LGPD is in effect. Despite that, there are still many companies ignoring it, but is that possible? How long can we ignore LGPD?
Having a cookie banner on your brand's website has become indispensable for many. However, for e-commerce websites, it has practically become an obligation to have one. This is because this type of website has a technological composition in which cookies are a structural part. Login flow, items in the shopping cart, recommendation showcases, remarketing... Most of them rely on cookies.
Here is a step-by-step explanation of how consent registration works in AdOpt.
The WordPress platform powers nearly 450 million websites globally, and it's estimated that 50% of Brazilian websites are on this platform. We are ready to help you, WP lovers!
Using a CMP (Consent Management Platform) is a great way to make efforts to adapt to new privacy regulations like GDPR, LGPD (Lei Geral de Proteção de Dados), and CCPA.
Have you ever noticed that every time you sign up for a service to access information or register on a website for purchases, you need to give consent? If you're wondering why you have to give consent on every website you visit, you'll find the answer here.
Tired of the ads from that site you visited following you around? Is your computer running slow when accessing a particular site? Want to delete all cookies from a specific service or site?
In this article, we will answer all your questions regarding fines under the LGPD (Brazil's General Data Protection Law).
While both regulations share the goal of safeguarding individuals' rights regarding the processing of their personal data, there are some important differences between them. It is crucial to understand these distinctions and their implications, particularly in the context of internet cookies.
LGPD, GDPR, and CCPA are data privacy regulations. In this article, we discuss their similarities and differences for practical application.
Have you ever thought that your marketing agency could find a great business opportunity in LGPD? Well, unlike what many think, it brings changes that can accelerate the demand for the services of these companies.
It's time to talk about one of the most impactful tasks, both for the company and for the visitors of your websites: tag categorization. But why is it so impactful? What is the relevance of this configuration and how can it affect us? It is precisely because of these common questions we receive from our clients that we have written this article on best practices in tag categorization.
Despite cookies being more well-known, what is the main difference between cookies and session storage and local storage? Why choose one over the other? This article will help you with these doubts!
Brazilian LGPD - General Data Protection Law brought with it several acronyms and specific terms. Many of them imported from other countries and legislations. One of them is ROPA (Record Of Processing Activities), adapted in Brazil to Registros das Atividades de Tratamento. An essential document for any DPO, Data Processor.
In this article, you will have a great introduction to the topic, as well as various other variations that revolve around the subject: Cookies and LGPD.
A CMP is a tool/platform used to manage the consent of up to millions of users so that a company can use the data of these users for its previously stated purposes.
In the end, our goal has never been to predict doom for companies or to be part of the LGPD's Apocalypse Cavalry. But, since we've been in the market for some time, these kinds of issues always catch our attention when we start data mapping and having conversations with colleagues.
Every day, millions of users generate data on the web, which is used by companies around the globe to improve their offerings. Therefore, in 2018, a law was created to regulate the use of personal data by companies, and this directly impacts digital marketing. We're talking about LGPD.
Those who do not operate in accordance with LGPD's provisions risk facing penalties ranging from warnings to the suspension of their website, databases, and hefty fines.
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