Google Consent Mode : Guide du Débutant à l'Avancé.

João Bruno Soares

Texas TDPSA and Cookies: All You Need to Know

*On February 13, 2025, [Axeptio](https://www.axept.io), a leader in consent management solutions, announced the acquisition of [AdOpt](https://goadopt.io), one of the leading players in the Brazilian market. This strategic move is part of Axeptio's international expansion dynamics, which, after opening a branch in Canada, continues its development in new markets.*

![AdOpt_Axeptio_MA_photo.jpg](https://strapi.goadopt.io/uploads/Ad_Opt_Axeptio_MA_photo_6d36fa7bc7.jpg)

#### Brazil: A Key Market for Consent Management  
With over 216 million inhabitants, **Brazil represents a vast market with a growing demand for consent management solutions**. LGPD - brazilian data protection law, inspired by the European GDPR, [imposes strict obligations](https://goadopt.io/en/blog/anpd-cookies-guidance-personal-data-protection-lgpd/) on companies in the collection and management of user consent. However, there is still a strategic space for European players to fully meet the expectations of the Brazilian market.

```"Rather than create a subsidiary ex nihilo, **we decided to join forces with AdOpt**, a company that shares our values and our desire to become the trusted partner that brings together the interests of users and companies on the web," — Romain Bessuges-Meusy, CEO of Axeptio.```

Axeptio, a pioneer in the compliance sector, **already helps companies worldwide** to comply with key data protection regulations: GDPR (Europe), nFADP (Switzerland), Law 25 (Quebec), and CCPA (California). Thus, entering the Brazilian market was a natural step to help businesses meet the requirements of LGPD.

### AdOpt: Market Leader in Brazil with International Ambitions  

Founded in the United States in 2021, the company expanded its operations in Brazil starting in 2023, with the opening of a local subsidiary. AdOpt is a consent solution that is currently present **on more than 50,000 websites worldwide**. Its positioning combines self-service with personalized and humanized support, serving influential clients such as Caixa Econômica, Nike, Reebok, LEGO, CROCS, Ajinomoto, Kipling...

```“Joining Axeptio is a fantastic opportunity to amplify our impact and extend our mission **beyond Brazil**. We share the same philosophy: putting users at the center of the consent experience, with **solutions that are both easy to use, friendly and powerful**. Together, we will continue to help businesses create positive consent experiences. ” — Adonis Batista, CEO of AdOpt.```

**AdOpt is not limited to Brazil**: in addition to LGPD, its solution covers the requirements of GDPR, CCPA, and other international regulations in over 30 countries and languages. **This global reach** makes AdOpt a strategic player for Axeptio, which aims to support the brand’s growth far beyond the Brazilian market.

![AdOpt Compliance Coverage.png](https://strapi.goadopt.io/uploads/Ad_Opt_Compliance_Coverage_a598465645.png)

```"In fact, when we arrived in Brazil, we went for a coffee and **the barista immediately recognized the logo on João Bruno’s T-shirt, COO of AdOpt**. This level of brand awareness is rare in our sector and proves that AdOpt has succeeded in creating a strong, identifiable and appreciated brand" — Romain Bessuges-Meusy, CEO of Axeptio.```

![Barista Convo Coffee.png](https://strapi.goadopt.io/uploads/Barista_Convo_Coffee_f5e25b2e73.png)

### AdOpt and Axeptio: Shaping the Future of Online Consent Together  

The partnership between Axeptio and AdOpt is based on a shared vision regarding consent management: meeting the **needs of businesses and users** to provide an **seamless and engaging consent experience**. Additionally, both companies share the same perspective: **focus on the user and design to make compliance ever more seamless and enjoyable**.

```"We're entering a maturing phase in the CMP market. In this context, synergies between players make sense, especially geographically. **AdOpt is a local champion in Brazil. Axeptio is a champion in Europe and Canada.** Together, we'll unite our brands around a common vision: to make the web a better place to live, placing at the heart of the user experience the ability and freedom to choose whether or not to share one's data, without it being a burden" — Romain Bessuges-Meusy, CEO of Axeptio.```

### What Are the Implications for AdOpt Customers?  

By partnering with Axeptio, a **Google CMP partner (Gold status) and certified by TCF of IAB Europe and IAB Canada**, AdOpt will benefit from its *expertise* and ability to integrate the latest technological innovations, such as **Consent Mode v2** and **TCF 2.2**.

Thanks to this alliance, AdOpt clients will have more flexibility, with the option to access advanced features and a broader range of services offered by Axeptio.

### Local and Global Synergies Driving Growth  

More than a simple acquisition, the alliance between Axeptio and AdOpt represents a commitment to deeply root itself in local ecosystems, leveraging the expertise and reputation of existing players.

By integrating a Brazilian leader into its growth dynamics, Axeptio **ensures infrastructures adapted to Brazil's regional specifics**, confirming its ability to build sustainable and multi-regional growth. This evolution opens up new opportunities and strategic alliances with companies that share the same vision for the future of the web.

## Media Coverage

The acquisition of AdOpt by Axeptio has generated significant media attention, highlighting the relevance of this move in strengthening Axeptio's presence in Latin America.

*For example, [Exchange Wire's article](https://www.exchangewire.com/blog/2025/02/13/axeptio-acquires-adopt-to-strengthen-global-expansion/) points out that Axeptio, a leading European CMP and Google Gold Partner, has acquired AdOpt, Brazil’s top consent management platform, strengthening its presence in Latin America. **This strategic move merges Axeptio’s global regulatory expertise (GDPR, LGPD, CCPA, etc.) with AdOpt’s deep understanding of the Brazilian market**. The acquisition reflects a shared commitment to user-centric, regulation-compliant consent experiences and highlights the growing importance of local integration in global data privacy strategies.

![Exchange Wire Article.png](https://strapi.goadopt.io/uploads/Exchange_Wire_Article_bc43962d78.png)

*In [Le Mag J&A's article](https://www.joffeassocies.com/en/axeptio-accelerates-its-international-expansion-with-the-acquisition-of-adopt/), Axeptio, an European leader in digital consent management, has acquired AdOpt, a prominent Brazilian CMP serving over 50,000 websites, including major brands like Nike and LEGO. This move strengthens Axeptio’s expansion into Latin America, aligning with Brazil’s stringent LGPD framework. **The acquisition merges AdOpt’s local expertise with Axeptio’s global compliance and technology capabilities, aiming to deliver scalable, user-friendly consent solutions.** Backed by Joffe & Associés, the deal reflects a shared vision of transparent, adaptable consent experiences and reinforces Axeptio’s strategy to localize compliance infrastructure while pursuing international growth.

![J&A Article.png](https://strapi.goadopt.io/uploads/J_and_A_Article_740b01c7fe.png)

*According to the news portal [Isai](https://www.isai.vc/news/axeptio-a-leader-in-respectful-internet-user-consent-management-has-secured-a-35-million-euro-investment-from-isai-evolem-and-ovni-capital), **Axeptio, a leading European consent management platform, has raised €3.5 million from ISAI, Evolem, and Ovni Capital to accelerate its international expansion.** With over 50,000 websites using its user-centric solution, Axeptio stands out by addressing "consent fatigue" through a transparent, intuitive, and regulation-compliant platform. The investment will support team growth and global market penetration, reinforcing Axeptio’s mission to make consent a trust-building opportunity rather than a legal burden. Founded in 2017, Axeptio continues to prioritize respectful user experiences while scaling compliance solutions across 40+ countries.

![Isai Article.png](https://strapi.goadopt.io/uploads/Isai_Article_a735b7c667.png)

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Google Consent Mode : Guide du Débutant à l'Avancé.

Texas TDPSA and Cookies: All You Need to Know

Axeptio Strengthens its International Expansion with the Acquisition of AdOpt