Introduction to cookie blocking

Welcome to the Cookie Blocking Introduction

This guide aims to provide detailed information about the cookie blocking options offered by our platform, enabling full compliance with privacy laws.

Why is it necessary to configure blocking?

Installing and activating the Cookie Banner on your website is just the first step to ensure compliance with privacy laws. The blocking configuration is essential to restrict tags and services that use cookies on your website, waiting for user consent before releasing them. The blocking configuration ensures that your Cookie Banner operates according to legal requirements.

To better understand tag categorization, we recommend reading the guide How to categorize my tags?.

What are the Blocking Options in AdOpt?

  1. Blocking via Code or Script: Requires programming knowledge and access to the website’s code. Refer to the Blocking via script documentation.

  2. Blocking via GTM (Google Tag Manager): Set up the triggers of each tag. Recommended for marketing or IT teams. Refer to the Blocking via GTM documentation.

  3. Manual Blocking: Requires programming knowledge and access to the site’s code. Refer to the manual blocking documentation.

  4. Automatic Blocking: A new simplified feature for configuration without programming knowledge. Refer to the automatic blocking documentation.

Which Blocking Method Should I Choose?

  1. Blocking via Code (Option 1): Requires programming knowledge for better performance, avoiding additional scripts.
  2. Blocking via GTM (Option 2): Ideal for GTM users, using event triggers for efficient tag execution.
  3. Manual Blocking via Code (Option 3): A more accessible version that still requires code access, inserting an additional script that may affect performance.
  4. Automatic Blocking (Option 4): No programming required, automatically blocks tags, though it may impact performance and not achieve 100% efficiency.

Important Points to Consider When Choosing a Blocking Method

Some key considerations when selecting a blocking method:

  • Identify the services used on your site with the Tag Scanner.
  • Keep track of where each service was installed (code, GTM, eCommerce plugin).
  • Choose a method similar to where the services were installed to simplify management.
  • Group services in an environment that doesn’t require code access, making adjustments to blocking easier.
Tip
Keep all services installed in a code-free environment to make adjustments easier. If the developer is outsourced, install services in GTM for greater autonomy.

Follow the provided links for detailed instructions on each blocking method. We are committed to ensuring an effective compliance experience for your CMP platform.

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