Configuring Automatic Blocking

In this guide, you'll learn how to block tags automatically. We'll talk about

  • Functioning
  • Activation
  • Automatic blocking effectiveness
  • How to check that the block is 100% effective?
  • Advanced procedures

Functionality of Automatic Blocking

Automatic Blocking is a simplified solution for blocking tags and scripts on AdOpt, as the system will perform the blocking automatically, without the need for code access or programming skills.

Important For better efficiency of the Automatic Blocking method, we recommend that the Cookie Banner tag be installed on the site, via code, at the beginning of the <head>. This way, the tag will be read with preference, and the Automatic Blocking settings will also be prioritized. If the service/tag you intend to block is read/executed before the AdOpt tag, it is possible that the automatic blocking will not work.

How to activate automatic blocking?

You can activate automatic blocking for all tags at once by selecting the "Automatically block all tags" button (to select all non-required tags at once) or individually select the desired tags.

Selection and blocking of all tags simultaneously

After activating the automatic blocking for all desired tags, don't forget to "Save and publish" so that the blocking action is recorded on the platform and sent to your website.

With the feature activated broadly or individually, the AdOpt system adds an additional line in your website's code to perform the blocking. For this reason, it's worth mentioning that this method can interfere with site performance.

Is automatic blocking 100% effective?

In our tests, automatic blocking was effective 99% of the time, but unfortunately, we cannot guarantee effectiveness for all services (tags) - as there are numerous distinct tags, each with its complexity.

This method is a facilitated option, but it may not be effective for all tags.

It's essential to be aware of this! Some tags/scripts may resist this method or find loopholes, and for this reason we ALWAYS recommend analyzing whether the block is 100% or not.

How to check if the blocking is 100% effective?

In order to carry out an analysis that is faithful to the current situation of your website, we recommend that you repeat the “tag scan” of your website. Repeating the tag scan will ensure that the tags are read on the current date and each of your files and cookies are mapped.

Click on “See Details” of the tag and check the label in the “Blocked” field. The label should be updated from “Not blocked” to “Blocked”.

All non-required tags need to be blocked. If automatic blocking does not work, we recommend trying another blocking method (via Google Tag Manager; script or manual).

Additional and Advanced Settings

What can I do if the blocking does not work as desired? In some cases, blocking works more than necessary on other URLs. Some services have different origins and must have their path (URL's) cleared for functioning. What do you mean? The service is blocked and even after acceptance (“consent granted”) it continues to be blocked, because its URL of origin is being blocked. In this case, it is necessary to identify this path and release it.

Automatic blocking works by identifying the origins of each cookie and blocking their origins. This can cause a “bug” in the operation of the site or tags, the service activation, or even block other tags that have the same origins but are from the “required” category.

To limit the blocking action, you will need to configure the URLs that will be free from blocking action.

Access settings to further customize automatic blocking:

  1. Add Ignored URLs: Avoid blocking on specific URLs, providing flexibility in configuration. Click on “settings” for a general configuration of all tags:

    This feature should be used when the tag blocking goes beyond what is necessary. Therefore, you will need to configure the URLs that the blocking should ignore.
  2. Advanced Settings: Refine blocking by identifying tags or scripts based on specific URLs. Add or remove URLs and keywords as needed.

    In the tag details, click on “Advanced configuration”.

    Add the origin and similar URLs to ensure identification.

These advanced settings give you complete control over automatic blocking, allowing you to customize it to meet your site's specific needs. Be sure to review and adjust as necessary to ensure effective implementation.

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