Google Consent Mode - Advanced

This tutorial is intended for advanced Google Consent Mode (GCM) settings. Consider using it if you use advanced settings on your Google Tag Manager tags.

This tutorial does not replace the need to previously complete the basic settings.

A brief summary on why this setting is needed and how Google Consent Mode works. Check out our GCM Getting Started guide for a more in-depth understanding.

Some tags, such as those for Google Analytics and Google Ads, now have Built-in consent checks.

Looking at it in the context of privacy, tags that contain Built-in consent checks are loaded/fired regardless of the visitor's consent. In other words, the data and information will be sent to Google without the explicit permission of the owner of the data.

The main technical difference is that in these cases these tags do not record cookies in the browser. For this reason, it is recommended to set up these tags with Additional consent checks. This way, the tags will not be loaded or triggered before explicit consent has been given.

To set up the Checks (in tags that are not from Google), follow the next steps.

1. Click on the tag to open it, and click on the Tag configuration box.

2. Click Advanced Settings, then Consent Settings to display the options, and check the Require additional consent for tag to fire option.

3. Click on the + Add required consent button, click on the field that just appeared, and select the type of consent desired.

4. Repeat step 3 for all consent types you want to add.

If the tag has a simple trigger, that does not depend on direct user action like an All Pages, follow these steps:

1. Click on the Triggering box, and click on the "+" symbol, and in the list of available triggers, click on the "+" symbol again to configure a new trigger.

2. Click on the "Trigger Configuration" box, and from the list of available types, select the Custom Event, in the Others section.

3. In the Event name, type

   adopt-consent-mode-ready

   , and select the All custom events option, if this option is not already selected, choose a name for the trigger, and click the blue Save button.

4. Make sure both triggers are present (the old trigger that was already there and the new custom trigger that you just created), and click the blue Save button

5. Click the blue Save button in the top right corner.