Google Consent Mode - Basic

Tip

If your metrics are normal, there is no need to make the following adjustments. If you do so and the changes do not bring the desired/expected result, you can restore the previous version within your Google Tag Manager. With that said, we recommend that you keep an eye on the metrics and compare whether there has been an advantage for your business.

First of all, make sure that your Cookie Banner tag is installed on your website. This will remain in its place and in this guide we're going to set up the tag template for Google Consent Mode (GCM). At the end of this guide you will have two tags in your Google Tag Manager, one for installing the AdOpt Cookie Banner and the other for GCM.

Important

In order for your Cookie Banner to work to its full potential, the Cookie Banner and the tag template must be installed on your site. Although both can be done within Google Tag Manager, they are separate things. One does not replace the other. Do not mistake the installation and use of the tag template (from GCM) with the installation of the AdOpt tag (responsible for activating the Cookie Banner).

To read Google's oficial tutorials regarding the Consent Mode, click here

1. In GTM, go to the Templates section, and in the Tag Templates box, click the Search Gallery button.

2. In the tab that opens on the right, click on the magnifying glass symbol to search, and search for "adopt" or simply scroll down the list until you find AdOpt.

3. Click on the AdOpt template, and then click the blue Add to workspace button

1. Now that you have the AdOpt template, go to the Tags section and click New to create a new tag.

2. From the list of available templates, select the AdOpt template you just imported.

3. In the tag configuration part, in the Triggering part, first select Consent Initialization - All Pages, as this is a specific trigger that will make GTM "understand" that the Consent mode is active.

4. Add a second trigger, of type Custom Event.
   4.1. Click the "+" symbol to add a new trigger, and in the list of triggers, click the "+" symbol again to create a new trigger.
   

   4.2. Click on the Trigger Configuration box and in the list that will open on the right, click on Custom Event, in the Others section.
   

   4.3. Choose a name of your choice for this trigger, and in Event Name, type

   adopt-visitor-consent-ready

   

   4.4. Make sure the All custom events option is selected, select this option if necessary and click the blue Save button
   

   4.5. Back in configuration, check that both triggers are configured, and click the blue Save button.
   

   4.6 Don't forget to publish the changes you've made, so that the entire GCM setup is applied to your website.

This is our basic instructions for setting up Google Consent Mode. If you use advanced settings on tags, check out the following guide as well Google Consent Mode - Advanced