Google Consent Mode - Advanced

This tutorial is intended for advanced Google Consent Mode (GCM) settings. Consider using it if you use advanced settings on your Google Tag Manager tags.

This tutorial does not replace the need to previously complete the basic settings.

A brief summary on why this setting is needed and how Google Consent Mode works. Check out our GCM Getting Started guide for a more in-depth understanding.

Some tags, such as those for Google Analytics and Google Ads, now have Built-in consent checks.

Looking at it in the context of privacy, tags that contain Built-in consent checks are loaded/fired regardless of the visitor's consent. In other words, the data and information will be sent to Google without the explicit permission of the owner of the data.

The main technical difference is that in these cases these tags do not record cookies in the browser. For this reason, it is recommended to set up these tags with Additional consent checks. This way, the tags will not be loaded or triggered before explicit consent has been given.

Google Analytics events and Google tags do not require this configuration. And if you have already blocked the Tags in some other way, there is no need to follow this tutorial.

To set up the Checks (in tags that are not from Google), follow the next steps.

1. Click on the tag to open it, and click on the Tag configuration box.

2. Click Advanced Settings, then Consent Settings to display the options, and check the Require additional consent for tag to fire option.

3. Click on the + Add required consent button, click on the field that just appeared, and select the type of consent desired.

4. Repeat step 3 for all consent types you want to add.

Please note that this part of the tutorial is only for Tags that ARE NOT from Google and DO NOT work with integrated permission checks by default.

Perform the standard blocking with GTM available at this link

The only special note is that the Tag will only be triggered if the user accepts its entire category or gives a general consent in the notice.