Transparency and Consent Framework (TCF)

The AdOpt Tag supports the Transparency and Consent Framework (TCF) to ensure compliance with privacy regulations such as GDPR (General Data Protection Regulation) and UK-GDPR (United Kingdom General Data Protection Regulation).


TCF is an initiative developed by the Interactive Advertising Bureau (IAB) to provide greater transparency and control to users regarding the collection and processing of data in digital environments. AdOpt integrates this framework to ensure adherence to privacy regulations, promoting a more conscious and consent-driven user experience.

Activating TCF in the AdOpt Tag

To enable TCF support in the AdOpt Tag, follow the simple steps below:

  1. Access the tags page in the AdOpt control panel.

  2. Locate the option related to TCF and activate it.


  1. Select the vendors you are using to customize the list of partners involved in data collection.

  2. Save the settings.

With these steps completed, the AdOpt Tag will be configured to operate in compliance with TCF. By implementing this functionality, the consent notice will be displayed as expected when a user visits a site with the active AdOpt Tag. This is particularly relevant in regions where privacy regulations such as GDPR or UK-GDPR are in effect.

By following these guidelines, you ensure that the user experience aligns with current privacy standards, promoting a transparent and ethical approach to online data handling.

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